In 2020, there’s no shortage of options, from grocery delivery services to what to stream for family movie night. The same goes in the business world. When evaluating vendors, you might think that two companies bring the same value to the table. All things being equal, which one should you choose?
If you dig a little deeper, you might discover that Company A is committed to giving back, while Company B makes no mention of such efforts. The truth is that, hiring vendors who embrace Corporate Social Responsibility is good for business. Here’s why:
1) Socially-responsible companies tend to have happier employees. Happy employees can translate to better customer service, product/service quality and outcomes. Organizations that invest in an employee-centric culture empower their people to do whatever it takes to get the job done right and keep the customer satisfied.
2) Socially-responsible companies tend to look at the big picture. Instead of pursuing an entirely profit-centered end game, companies with CSR programs have a wider focus. They approach customer relations with engagement in mind. It’s less about profit and more about cultivating long-term relationships. Customers are partners and customer wins are embraced as their own.
3) Socially-responsible companies make our communities better. Everyone wants the best for the next generation. But making good on that promise means individuals and organizations need to take action now to right social wrongs. Companies who subscribe to this ideology are intentional in their approach. For instance, they might donate, volunteer or speak out against injustices or in support of a cause — or some combination of the three.
Our Corporate Social Responsibility Programme ensures active engagement in areas including Children’s Education & Environmental Sustainability while also supporting people in the communities where we operate. Together we will make the world a better place… a place where giving has precedence over taking and where people can exercise increased control of their personal and professional lives.
We believe that corporations can be powerful agents of change — but we can’t do it without you. Contact us to discuss how we might join forces, and change the world at the same time:
